Tuesday, November 13 | 11:30 a.m. to 1 p.m.
Hilton Garden Inn Fargo
The demands of digital marketing never end. Our time and resources are consumed with feeding and maintaining our digital channels, juggling new projects, keeping ahead of the competition, analyzing our efforts, and developing skills we definitely didn’t learn in college.
Despite our hard work and best intentions, our digital efforts sometimes fall short. We design websites that look great, but lack digital and content fundamentals. We focus on individual channels and campaigns, but don’t fully consider how they all fit together. We overlook basic (and sometimes boring) customer needs and questions. We assume our related technology systems are intuitive and simple. We think accessibility is all about technology. We don’t guide our audiences to the next step in their journey.
This session will outline actionable solutions to these gaps, and help you create digital experiences that are more connected, intuitive and audience-focused.
Vice President of
The session will help you:
• Attract and retain customers
• Differentiate your brand
• Create customer-centric content
• Think across digital channels
• Remove barriers for audiences
• Serve existing customers
• Work within your technology constraints
About the presenter
Dean Froslie helps digital experiences become more integrated, focused, relevant and effective. This includes areas such as audience research, marketing strategy, content strategy, content management, user experience, key messaging and search engine marketing. As vice president of digital strategy at Bell Bank, Dean guides the company’s digital marketing efforts and develops strategies across all of the company’s online channels. Before joining Bell in 2015, Dean spent 11 years at Sundog in content strategy and writing roles. He also worked for Community First Bankshares in corporate communications and digital marketing positions. He is a Concordia College graduate.
This training qualifies for 2 CPE credits for the ND CPA Society.
REGISTRATION (includes lunch)
$30 per person in advance | $35 at the door
Non-Members: $40 in advance | $45 at the door
Consolidated Communications | Discovery Benefits | GOLDMARK Property Management
Moore Engineering | Wanzek Construction, Inc.
EVENT PRODUCTION SPONSOR