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Member Profile: Swanson Health Products Focuses on Safety, Satisfaction

Swanson Health Products

Legend states it all began with a bulk order of vitamin E supplements and a simple advertisement placed in Capper’s Weekly magazine. Before long, Leland Swanson was running a successful mail-order business from the basement of his Fargo home.

Swanson Health Products has since outgrown its basement roots with locations in Fargo; Harrisburg, Penn.; and Sparks, Nev. A company with national presence and international reach, Swanson Health strives to bring its customers the highest quality products at the best price. With state-of-the-art warehouse locations in all three cities, Swanson Health provides quick delivery to anywhere in the country.

With only one store location in downtown Fargo, the majority of orders come through postal mail, phone calls or the website. This keeps the two call centers in Fargo busy 22 hours a day with customers calling from all over the world. Swanson Health is always prepared to knowledgably answer any questions that arise and gladly see that all customers’ needs are met. “One of our major concerns from the very beginning was that our customers would feel like we were treating them like real people, not just numbers or dollar signs,” President Lee Swanson, Jr., states on the company’s website. “We believe that our customers are our most important assets. That’s why we try to deal with our customers on a personal, one-to-one basis, not through pre-recorded messages.”

Safety is the very top priority at Swanson Health. The company has invested more than $1 million in an on-site research laboratory to create and test its own supplements to guarantee that it is reaching the strictly regulated Food and Drug Administration guidelines. According to Doug Anderson, corporate financial officer, the FDA guidelines have become increasingly strict over the last 10 years. “I think people are starting to pay more attention to what they are putting into their bodies,” said Nicole Ellis, the company’s public relations specialist. By making product safety and development a top priority, along with striving to exceed expectations within the increasingly strict FDA guidelines, Swanson Health continually follows the system of the Food and Drug Administration’s Good Manufacturing Practices (GMP).

Corporate social responsibility is a concept Swanson Health takes seriously; the company works with Vitamin Angels, an organization that provides vitamins and supplements to at-risk women and children. Locally, Swanson Health is the headlining sponsor for the Fargo Marathon Health and Fitness Expo, providing attendants with sample products and a wealth of information regarding vitamins and supplements.

This summer Swanson Health will be celebrating their 45th year of operation. The company will be expanding the south Fargo location to increase office space and an expansion of the Pennsylvania warehouse is also in the works. Maintaining quality product development and safety as top priorities, Swanson Health hopes to expand their research facilities to provide customers with the best products possible.

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