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9/30/2011 Member Profile
Advertising Marketing Transitions Ownership, Rebrands

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Travis Kurtz and Scott Grand are now primary owners of long-time Chamber member Advertising Marketing, having purchased the brand and marketing agency from founder Norm Robinson. Robinson will remain active in the business, managing client relationships he’s established over the firm’s 26-year history.

The agency has also re-branded itself Narrative. “Great brands are built on emotional connections established through powerful storytelling,” said Grand. “We’re in the business of helping our clients find and focus their strategies and stories, and the new name reflects that.”

Both former Microsoft employees, Grand and Kurtz have built the business around their technology background. “Our strength is boiling complex businesses and products down to simple, engaging and well-designed plans and messages,” said Kurtz.

The firm works primarily with B2B clients in the tech, services and manufacturing sectors. Current clients include Seattle-based Concur and Avalara; Minneapolis-based Logic Information Systems, W3i and Woodwinds Health; and FM-based Fargo Jet Center, SESVanderHave and TrueNorth Steel.

In addition to their time at Microsoft, Grand and Kurtz each has experience with agencies from around the region – Kurtz with Fargo-based Flint and Grand with Little & Company, a design firm in Minneapolis.

 “We’re fortunate to build from the solid foundation Norm has established over the last 26 years,” added Kurtz. “We’ve been working on this transition for about five years, so this ‘change’ is seamless for our clients and our team.”

It addition to its office on NP Avenue in Fargo, Narrative operates on office in Uptown Minneapolis.  Follow Narrative on Twitter or visit yournarrative.com for more information.

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