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Chamber Announces New Brand, New Strategy

Fargo Moorhead, ND/MN (February 23, 2011) - The Fargo Moorhead West Fargo Chamber of Commerce has streamlined its name to “The Chamber.”

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After the October 1, 2010 merger of the Fargo Moorhead and West Fargo chambers of commerce, Chamber leaders embarked on an intensive strategic planning process which included the development of a new brand.

“The timing was right to revisit where we’ve been and where we are going,” said Chamber President Craig Whitney. “Our new name, The Chamber, is a logical step in our evolution. It reflects the language of our colleagues, neighbors and key stakeholders, our members. Officially, and when speaking to audiences around the country, we will retain the Fargo Moorhead West Fargo Chamber moniker, in order to distinguish ourselves as belonging to the region we are so very proud to represent.”

The Chamber has also updated its mission and vision statements to reflect a renewed commitment to a thriving regional economy, and laid out four strategic objectives in its new strategic plan:

  • Through effective public policy, foster an environment of economic growth
  • Grow jobs and attract investment 
  • Achieve organizational excellence in order to best serve our members 
  • Provide bold and visionary leadership throughout the region

“Three chambers with hundreds of years of service to three unique and thriving communities have joined together for the good of the region,” said Chair of The Chamber Board and Executive Vice President of Starion Financial Jeff Thomas. “That’s a momentous collaboration with unlimited opportunity for progress.”

Whitney has announced the Chamber’s first official membership campaign, dubbed “Members Get It!” Area residents will see The Chamber’s new look around the region as it works to grow its membership. The campaign includes a contest with member-donated prizes for people providing membership referrals. Information can be found online at FMWFChamber.com.

The Fargo Moorhead West Fargo Chamber of Commerce is a bi-state, regional federation of more than 1,950 private, public and nonprofit members, representing more than 89,000 employees. The Chamber advocates for a strong metropolitan community and supports the interests of its members, which are located in Fargo, Moorhead, West Fargo, Dilworth, Cass and Clay Counties and beyond.

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