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Bethany Retirement Living: 2010 Not-For-Profit of the Year


Bethany Retirement Living began in a house south of Island Park in 1939. Three years later, they moved to their University campus. But the house mentality is not something they forgot. “We are resident centered and resident focused,” says Grant Richardson, Senior Executive – Development & Community Relations. “This is the resident’s home. We want them to feel comfortable here.”

Bethany strives to make sure residents have anything they could need at their two locations on University and 42nd Street. There’s a diner inside the 42nd Street campus, a coffee shop inside University’s campus, hair salons on both campuses and even places to buy greeting cards. “We’re a little city under a big roof,” Richardson says.

Bethany offers a broad spectrum of services to residents on both campuses. On the University campus, services include skilled nursing, memory care, basic care, personal care services, day services, assisted living, independent living apartments and rehabilitation and wellness care. The campus on 42nd Street has transitional care, skilled nursing and medical care, personal care services, rehabilitation, assisted living and independent living apartments.

The 42nd Street campus, which opened in January, was a step in the right direction for Bethany’s mission. “With 42nd, we added another level of care,” Richardson says. “Regardless of your independence level, there’s a place for you at Bethany.”

When planning the new campus, Richardson says research was key to the process. They looked at other care facilities and met with staff and residents to find out what they liked and what worked. “We incorporated as many good ideas as we could afford to,” Richardson says.

With the addition of the campus on 42nd, Bethany has now grown to include 470 residents, 650 employees and 300 volunteers. They hope to expand the 42nd Street campus. Currently Bethany uses six of the 10 acres available at the 42nd Street location. Richardson says this expansion would include the addition of 58 skilled care beds and up to 70 more independent living units.

Aside from their expansion plans, Bethany also recently created the Senior of the Year event, an award ceremony designed to honor seniors in the community. “Often people get recognition while they’re working,” Richardson says. “They still contribute, however, years after they retire. These awards celebrate the contributions these people make to the community.”

Seniors 65 and older can be nominated in one of five categories: health and wellness, education and the arts, business, community involvement and faith. The inaugural Senior of the Year event will be held on Thursday, October 28 at the Hilton Garden Inn Hotel.

Richardson is excited about what the award has to offer. “It’s a perfect thing for us. It’s really what Bethany does,” he says. “The award salutes those folks who are part of shaping what Fargo Moorhead is.”

Bethany was named the 2010 Not-for-Profit of the Year at the annual ChamberChoice Awards Luncheon on May 13, 2010.  

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